And most importantly, for every blind individual. Together, they did this innovation for all brands and menus. Likewise, they utilized the same idea to design their rivals’ brands’ menus, promotions and offers to intend to transform their logo into a second language. The company used its logo to create its menu, promotions and offers in braille code for the first time. To recognize World Braille Day, Domino’s Pizza transformed its logo to the dots utilized in a Braille code. Read more: Domino’s Pizza: Welcoming 10,000 Recruits With The Symphony Of The Football Anthems. Keeping this in mind, Domino’s transformed its logo into a purpose on World Braille Day. Among them, 39 million individuals are blind. According to a World Health Organization report, there are 284 million visually impaired individuals on the planet. However, it usually makes very little difference in people’s life. Many luxury watch specialists were surprised that Rolex would team up with a pizza brand, and no doubt there are plenty of Rolex buyers who would be put off by the idea of buying a Rolex watch worth thousands of dollars with the blue and red Domino's Pizza logo stickered over its face.Each logo has a meaning or story behind it in a universe of brands. There's also the simple fact that brands like Tiffany's really do go hand-in-hand with brands like Rolex, while Domino's is something of an outlier. In the case of the Coca-Cola Rolexes, these luxury pieces are also something of a curiosity, but in comparison to the Rolex Air-King watches produced for Domino's, the Coca-Cola branded watches are on another level of luxury. The difference is very much in the detail while Tiffany Dials have been around since the 60s, these watches are produced by Rolex but then stamped externally, while the Domino's watch is entirely manufactured, for Domino's, by Rolex. You might have seen other branded watches - Tiffany's are known for their 'Tiffany Dials', where the Tiffany's logo has been stamped over the dial of an ordinary Rolex watch, and Coca-Cola Rolex watches have been given out by the soft drinks giant with "25 years of service" stamped on them on occasion. As the franchise flourished and sales increased around the world, the challenge criteria were raised to four weeks of £25,000 in sales, but the Rolex Challenge remained and over the past 40 years many more have been handed out - though nobody really knows how many, which just adds to the intrigue and mystery surrounding this strange artefact of pop culture. Thus began the 'Rolex Challenge', a challenge extended to Rolex franchisees across the country to make £20,000 in weekly sales for four consecutive weeks and win a branded Rolex Air-King watch as a reward. The franchisee succeeded, and Managhan kept up his end of the bargain, gifting his Rolex - customised to sport the Domino's logo on its face - the franchisee. In 1977, when the owner of the Domino's Pizza franchise Tom Managhan was asked by one of his franchisees what he could do to get Managhan's watch from him, Managhan replied that he could have it if he turned in £20,000 of sales in just a single week. Luckily for us, there's a fantastic story behind the origins of the Rolex Domino's watches.
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