In addition to its franchising business, Coffee Beanery has a significant manufacturing arm and expects to roast about 1.5 million pounds of beans this year. Coffee Beanery currently has one franchise there and expects to see that number grow over the next year, Shaw adds. In Kuwait, for instance, some coffee shops have table service and are open late into the night. Today, Coffee Beanery has more than 80 franchise locations in the United States and abroad.Īccording to Laurie Shaw, the company sees significant growth opportunity in the Middle East, where coffee is very much a part of the nightlife. Over time, that changed and the coffee beans became ancillary to the experience of enjoying a beverage with your friends.”īy 1985, the company’s founder and current CEO, Joann Shaw, was ready to dip her toe into the franchise game. “They were just stores selling a product. “It wasn’t like the coffeehouses today,” said Laurie Shaw, the company’s COO. In its first decade, the family business focused solely on selling coffee beans and opened six locations where customers could sample the beans. After all, just a 15-minute drive away is the headquarters for Coffee Beanery, located in Flushing since 1976. One of its more well-known clients is TK Maxx – the European version of the TJ Maxx department store chain.įireside isn’t alone when it comes to representing Genesee County in a global market. “Our café represents about 10 percent of what we do-there’s a lot that goes on behind the scenes,” said Root, whose mother first began selling powdered mocha and hot cocoa mixes in 1988.īut what started as a hobby for Fireside’s CEO Carol Root has since turned into an operation that ships to wholesale and individual customers in 49 U.S. There are also roasters, distributors and franchisers. This direct trade partnership comes less than a year after an Awesome Mitten article declared Flint to be the “New Coffee City” – a designation based on the city’s unique assortment of independent coffee shops.īut as evidenced by the many coffee-related businesses in Genesee County, the region’s cafes are just one element of its caffeinated backbone. To introduce customers to the sustainable coffee farm, Fireside has started by adding “Sweet Blue” – which carries flavors of lightly roasted almonds and spicy chocolate – to its robust lineup of single-origin and blended coffees. But seeing it in person gave me a much better understanding of the process.” “What they do there is amazing,” said Root, the vice president of sales and marketing at Swartz Creek-based Fireside Coffee, which is one of only two roasteries in Michigan to roast Daterra beans. And thanks to its organic composting program and advanced water reclamation system, it’s considered to be a “zero-waste” farm. More than one-third of the 14,800-acre property consists of protected natural areas. During a four-day trip to Brazil’s Cerrado region in July, Angie Root had the opportunity to learn first-hand why the Daterra Farm is the first coffee farm in the world to receive “Level A” certification from the Rainforest Alliance.
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